French people of the digital generation love and take pride in their wine just as much as previous generations. And they are more and more aware that many people (yes, even French people) just don't understand French wine that well or have limited access when it comes to tasting and buying it. A great shame indeed one might agree. Most French people generally know a little about their local wines and what they should taste like, but many don't know what a “cépage” (varietal)